Mimi MatthewsMimi Matthews

How Much Scent is Too Much?—Victorian Advice for Ladies and Gentlemen

La Mode 1836 Fashion Plate via Met Museum e1520885776519

La Mode, 1836.
(Met Museum)

In the Victorian era, perfumed products abounded. In addition to perfume, cologne, and toilet water, there were scented soaps, scented pomades, and even scented mouth waters and dentifrices for the teeth. But how much scent could a lady or a gentleman wear without being offensive? It’s a question many of us puzzle over even today. Fortunately for the Victorians, books and articles on proper etiquette offered plenty of advice to guide the unwary.

An article in the 1894 edition of Blackwood’s Edinburgh Magazine quotes a passage from an 1811 book of etiquette in which the author advises young gentleman on their personal scent, stating:

“You ought to make it your care neither to smell too sweet nor the contrary; for a gentleman ought neither to be offensive like a he-goat nor perfumed like a civet-cat.”

Useful advice, to be sure. Then again, a fairly large gray area exists between the offensive scent of a he-goat and the stink of a civet-cat. In his 1874 publication The Gentlemen’s Book of Etiquette and Manual of Politeness, Cecil Hartley offers advice that is more specific. Instead of dousing their bodies with scent, he instead recommends that gentlemen engage in “frequent bathing.” As far as fragrance, he writes:

“Use but very little perfume, much of it is in bad taste.”

Journal des Tailleurs Gazette of Fashion 1862 menswear plate via met museum e1520885870417

Journal des Tailleurs, Gazette of Fashion, 1862.
(Met Museum)

Some etiquette experts advised that gentlemen forego perfume altogether. According to the 1884 edition of James McCabe’s Household Encyclopaedia of Business and Social Forms, “perfumes should be avoided as effeminate.” However, if a gentleman insisted upon wearing scent, he was cautioned to use it only on his handkerchief. As McCabe explains:

“If used at all, for the handkerchief, [perfumes] should be of the very best and most delicate character, or they may give offence, as persons often entertain strong aversions to peculiar scents.”

Advice for women followed much the same lines. While perfume was not strictly prohibited, it was considered offensive to wear an excess of strong scent. Instead, a lady was advised to wear only a hint of delicate fragrance—often on her handkerchief. According to the 1880 edition of The Manners That Win:

“It is in bad taste for a lady to use strong perfumes. A hint of a delicate perfume is quite enough.”

La Mode Illustre Women 1877 Plate 010 via Met Museum e1520886483719

La Mode Illustre, Women 1877.
(Met Museum)

But what qualifies as a hint of perfume? Was it a merely a light dab behind the ears or a spray of vapor from an atomizer? In her 1881 etiquette manual Gems of Deportment, Martha Louise Rayne provides the best description of just how delicate a delicate perfume should be, writing:

“A perfume should be so delicate, so daintily used, and so lingeringly fragrant that no one could define it as any thing but the ghost of a sweet scent, a faint, clinging memory of sweetness.”

Today, we have a far wider range of fragrances available than ladies and gentlemen did in the Victoria era. However, I believe much of the above advice on the use of perfumes still applies. Whether a man or a woman, when it comes to applying scent, a light hand is often the best.

*There’s much more on Victorian perfume in my new book A Victorian Lady’s Guide to Fashion and Beauty, coming this July from Pen and Sword Books. You can pre-order it now via the links below.


Sources

Hartley, Cecil B. The Gentlemen’s Book of Etiquette, and Manual of Politeness. Boston: J. S. Locke & Company, 1874.

Manners That Win. Minneapolis: Buckeye Publishing Co, 1880.

McCabe, James Dabney. The Household Encyclopaedia of Business and Social Forms Embracing the Laws of Etiquette and Good Society. Enterprise Pub. Co., 1884.

Rayne, Martha Louise. Gems of Deportment and Hints of Etiquette. Detroit: Tyler & Co., 1881.

“Some Variations of Etiquette.” Blackwood’s Edinburgh Magazine. Edinburgh: William Blackwood & Sons, 1894.

About Mimi Matthews

USA Today bestselling author Mimi Matthews writes both historical nonfiction and award-winning proper Victorian romances. Her novels have received starred reviews in Library JournalPublishers Weekly, and Kirkus, and her articles have been featured on the Victorian Web, the Journal of Victorian Culture, and in syndication at BUST Magazine. In her other life, Mimi is an attorney. She resides in California with her family, which includes a retired Andalusian dressage horse, a Sheltie, and two Siamese cats.

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